Reputation

Mission Statement:

With reputation, communication and stakeholder management I help organizations to be a strong brand. I hereby combine my extensive experience in business, in the central government and in political journalism. I help your organization to choose a powerful narrative position and to profile itself proactively. If your reputation is under fire, I help you to get out of it.

Government, companies and institutions are struggling with major challenges for their reputation and thus their "License to Operate".

Reputation damage often starts small and can then quickly get bigger like a rolling snowball. Consider the emissions scandal of Volkswagen in the United States in 2017 that eventually damaged the reputation of Germany as a producer of strong and reliable cars.

Building a strong brand requires a long breath. Along the way you will come across numerous dilemmas. Our economy is full of that. Some examples:

• We want companies to produce cleaner and we want to keep our prosperity. This means that we have to provide a healthy investment and business climate.
• Due to flooding risk, we should no longer build in certain places and we want to solve the housing shortage, otherwise starters on the housing market can forget it.
• We want to regulate migration and be hospitable. Good care requires social support.

There are no simple solutions. We need dialogue and creativity to resolve these social issues with each other. That requires an open mind without dogmas. The reputation of organizations and their leaders is at stake. Do you want to manage the solutions or remain along the sidelines and let yourself be carried away in an unknown direction?

Reputation

• Reputation management > Be a strong brand
• Positioning, profiling > Care for visibility and recognisability
• Lectures & Masterclass Reputation Management > How do I manage our reputation?
• Administrative advice, consulting > Develop purpose and strategy
• Stakeholder management > Create support

Communication

• Communication management > Make communication an integral part of the policy process
• Spokesperson, PR, media training > Be relevant, current, well prepared
• Crisis communication > Adequate managing of crisis
• Corporate Communication > Let your brand shine
• Copywriting and speeches > Deliver a powerful message
• Presentation > Strong, relaxed and expert thanks to good preparation
• Coaching, mentoring > How can you use your strength optimally for the organization and its strategy